• Forensic Science Technician Jobs Opportunities And Salary

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    March 31, 2020 /  News & Article

    If you are interested in forensic science technician jobs, and have completed a degree program in forensics (or chemistry or biology with a concentration in forensics, depending on what was available to you), there are a lot of places where you can look to try to find available forensic science technician jobs.

    Before starting your job search for forensic science technician jobs, it might be useful for you to go to the US Department of Labor Bureau of Labor Statistics website (www.bls.gov) to find out what type of salary you should expect for different types of positions in different locations.

    The American Academy of Forensic Sciences lists forensic science technician jobs on their website at www.aafs.org. There aren’t necessarily a lot of positions posted here at any one time, but it is a good place to start your search.

    You can also look for forensic science technician jobs on general job search websites. However, as there are many possible titles for these jobs, you should be sure to search under all the possibilities. These include: Ballistic Expert, Ballistician, Forensic Ballistics Expert, Crime Lab Technician, Crime Laboratory Analyst, Crime Scene Analyst, Crime Scene Investigator, Crime Scene Technician, Crime Specialist, Criminalist, Criminologist, Evidence Technician, Fingerprint Classifier, Fingerprint Expert, Forensic Chemist, Forensic Investigator, Forensic Pathology, Forensic Scientist, Keeler Polygraph Operator, Latent Fingerprint Examiner, Lie Detector Operator, Polygraph Examiner, Polygraph Operator, Ballistic Technician, Evidence Technician, and Forensic Science Technician, among others.

    Different forensic science technician jobs focus on different aspects of the job. You might want to concentrate on applying for the forensic science technician jobs which require the skills you have the most experience with, or enjoy the most. If you have a lot of experience with polygraph tests, it might be better to apply for a Polygraph Examiner Position rather than a more general Forensic Science Technician.

    According to Payscale.com, if you are just getting started out on your career, you can expect to make a median salary of $30,000 to $40,000 per year or so for forensic science technician jobs. Those with 10 years experience in forensic science technician jobs have a median salary of $64,998 per year, so experience definitely makes a difference in salary for this career.

    Working for the federal government is also likely to pay more than working for state and local governments or a university. Location also makes a difference, with those working in some cities making much more than those in other cities. Louis Zhang, Certforensictechnician dot com

    Want to become a forensic science technician? Get free information on forensic science technician jobs, salary, training at Certforensictechnician dot com.

  • Choosing An Energy Star Home

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    March 31, 2020 /  News & Article

    When you make the decision to build a new home, you want a builder who will provide the highest quality at an affordable price. Many Knoxville home builders can offer competitive prices but when you are investing in a new home, you want the best. Home ownership is a great investment, but it can also cost a lot of money over the years. You can save in future ownership costs if you choose a builder who can build an Energy Star qualified home.

    What Is Energy Star?
    Energy Star is an international, governmental standard for energy efficiency in consumer products. When you own an Energy Star home, you have a home that performs better than most homes in America. Your cost of upkeep and ownership is reduced, and your home will last longer without the need for repairs.

    What Makes a Home Energy Star Qualified?
    Energy Star homes have higher standards for insulation and water management. In an Energy Star home the walls, floors, and ceilings are all tightly sealed and properly insulated to reduce drafts and leaks. Proper insulation not only provides lower energy costs, but also better air quality. Energy Star homes will have protection from more pollen and dust then regular homes.
    Energy Star homes also must have efficient water management systems. There must be a way to direct water off of the roof and away from the foundation. This keeps your roof in better condition for longer, and protects the foundation from water damage.

    If you are building a new home, your quality of life and cost of ownership will be improved if you invest in and Energy Star home. Many Knoxville home builders can build you a decent home, but if you want the best, find a builder who can give you an Energy Star qualified home.

  • Buying Auto Parts Online

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    March 31, 2020 /  News & Article

    The internet might seem like an odd place to purchase auto parts, but there are a lot of good options online. As long as you trust your seller and you know what you need, you can get great parts for your car or truck. Everything from oil filters to complete engines can be purchased over the internet, and often you can get very reasonable prices. By reading the reviews of various online stores, you can choose where you want to buy what you need for your vehicle and that can help you spend less and get more.

    Find the Best Sources for Parts

    In order to get the best sources for the parts you need for your car or truck, you may have to do a little bit of research. You can’t just buy something from any old place and hope it will work. Sometimes you get the right thing, but all too often you get something that doesn’t work or doesn’t fit. You might also end up with something that could even be dangerous and then find out that you paid too much. Fortunately, it doesn’t have to be that way. Reliable sources of vehicle parts, both new and used, are out there on the internet if you’re willing to spend the time looking for them. Once you find a good source, you can go back again and again.

    Don’t Overpay for What You Need

    Another reason to get a good source for auto parts is so you don’t have to worry about overpaying. As long as you trust your source, you should be able to get what you need at very fair prices. Of course, that doesn’t mean you shouldn’t ever compare prices or shop sales, but simply that you should consider a good source or two of vehicle parts to be the sites you return to when you need something. You’ll end up getting what you want at a fair price, and that’s especially handy if you buy a lot of parts to work on or restore vehicles.

    Make Sure You Know the Part Number

    Not all cars and trucks are alike, of course, and replacing one small part can be difficult and frustrating. Most auto parts have a specific number that belongs only to them. Using that number can make ordering a part online so much easier, because you aren’t guessing at what you’re getting. In order to raise your chances of getting the right thing, a part number is the way to go. Use them as often as possible.

  • 4 SEO Tips for Launching a New Website and New Brand

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    Launching a new website is hard. Launching a new brand with that new website can be downright madness.

    Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

    Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

    Holy wow.

    Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

    That’s A Lot of Redirects

    Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

    First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

    We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

    Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

    So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

    Analytics

    I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

    Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

    • Enhanced in-page to see where people were clicking.
    • Page scrolling to see how far down people were going on our pages.
    • Event tracking to see how people interacted with our video.
    • Event tracking to see how often people clicked on our contact information.

    Sitemaps

    If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

    Holy Crap: We Aren’t No. 1 For Our Name

    That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

    Page 3. PAGE 3?!

    Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

    Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

    While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

    Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

    I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

    Keeping Momentum Post Launch

    Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

    At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

    And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

    There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

    My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

    It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

    If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

    Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

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  • Tips To Excel In Online Yahtzee Game

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    March 30, 2020 /  News & Article

    Yahtzee is a game that involves not just a well planned game strategy but also some amount of destiny. It is believed that this game originated way back a couple of centuries ago and the concept was formulated by a couple sitting on their yacht. Since then this game has seen many changes but the actual concept has remained the same. It is a dice game but much more interesting than some other normal games played with dice. You wont lose your interest even once and until the last the player feels exactly the same thrill.

    Yahtzee game is very unpredictable and you never know what fate has in store for you. But you must not rely entirely on your destiny because even God helps those who help themselves. You have to keep on making strategies according to your current position in the game. This game is also the most sought after one because it helps to build an optimistic attitude among the players. It helps to believe in yourself and believe in the Almighty. A player who might be at the verge of losing may just emerge the winner because of some very good in consecutive hands.

    This is the thrill of the game and playing this game online makes it even more exciting. You do not need to spread boards and use dices but can just roll your dices just by the click of the mouse. . If you are good on implementing the right strategies during the various levels of the game, you are destined to come out with flying colors. The bonus achieved in various rounds can be of paramount importance to you. It can help you to lead in the rounds. In the initial stages your entire focus should rest on getting those lucky 35 points. Loss is only possible when destiny just doesnt favor you at all.

    It is one of the most interesting games and until the game finishes, the winner can never be predicted. Most of the times it so happen that a player sees no chance of winning and gradually develops an unwillingness towards the game. Suddenly a turning point comes when he gets a much desired yahtzee. This revives interest all over again and the players begin to feel that they have the potential to win the game. Although such incidents are very rare where you get your desired numbers yet once you succeed in getting them, the fate of the game can be completely transformed.

  • Make OS X Faster & Efficient

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    March 30, 2020 /  Computer Technology, Software

    Because created and designed by one company, hardware and software from Apple can work optimally and efficiently. One of the advantages are when we install OS X, we do not need to fuss looking for drivers for the Mac that we use.

    Moreover, because the security system, not many viruses that successfully made to screw up OS X, though there is still malware that managed to infiltrate. It was not to screw up OS X, but rather aims to steal sensitive data or personal in the Mac.

    While it is arguably efficient, we can still fiddling with that OS X running faster again.
    Here are some things we can do:

    Hardware side

    T02-436-111-make. Upgrading memory up stuck. Output for Macbook Pro 2012 to the above, this is not possible, because the memory is soldered directly to the motherboard. Even so great a minimum of memory available is quite capable, which is 4 GB. 4 GB of memory is the minimum for all major applications in both heavy-and could not walk comfortably. The bigger the memory, the better.

    2. Upgrade the hard drive. Mac can walk comfortably if enough free space available in the T02-436-make-12partisi existing OS X. In order to walk comfortably, should be available at least 30 GB of free space. If you use a heavy application sorts PhotoShop, AutoCAD, or the other, there are at least 80-120 GB of free space on my hard drive. So get used to the data stored on the internal hard drive external hard drives that can have empty space relief. If forced, upgraded hard drive to a larger capacity. If you can, use a hard drive upgrade to SSD. It is still expensive, but the performance is much more hurried.

     

    Software side

    T02-436-21a1-making. Repair Disk Permissions. Actually this procedure is to check whether the file status in accordance with the original. File status could change as the applications that use them have problems. As a result, the Mac can run slow or weird, such as the application of a sudden go out alone, running slower, slower booting, and other sebagainya.Caranya quite easily, run Disk Utility> click on the existing partition OS X it> click repair permission and wait until the process is complete. If you’ve done repair permissions, more afdol followed by a second step.

    T02-436 T02-make-436-21b-21c-making

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    2. Reset NVRAM. Non-Volatile RAM or NV-RAM is an OS X application and keep most of the settings that we often use. The goal is that we run the application on the condition that we use. But at a certain point, the NV-RAM will be full and will actually make the Mac went awry. How to reset the NV-RAM is quite straightforward, we turn on the computer and then we immediately pressing Cmd + alt + P + R and press and hold until dueng Mac emits three times.

    3. Provide enough free space on the disk / partition OS X is. The trick is to move the data to another hard drive and remove any unwanted applications. With so many free apps available on the AppStore, maybe some of us a lot of the “greedy” to install the free application. In the end, many of these applications are not suitable for us and ultimately make the hard drive so full. Most applications are indeed living discard the application file to the trash. But it does not hurt to uninstall the application using software like CleanApp, AppZapper, CleanMyMac, etc..

    T02-436-244-make. Clean desktop. Try not store any files on your desktop as this will slow down the boot. Each boot, OS X will prepare a file on the desktop that can be accessed at any time. If only one or two files it may seem, but we would feel if a desktop full of files.

     

    T02-436-255-make. Delete unneeded languages. Mac provides multiple language that is easy to use by people from various countries. Surely we do not need all of the existing language. If only need English only, we better just delete the language that we do not need, especially when they take a big enough hard drive space. The easiest way is to use Monolingual which can be downloaded from http://www.monolingual.sourceforge.net. The trick is easy, just check the language that you want to delete and click remove.

    T02-436-26a6-making. Turn off animation. When running the application, mac will display an animation that gives the impression that the application is open from the icon that we double-click the. When the mouse over the application icon in the dock line, the application automatically enlarges. Such animations can we Disable that Mac go faster. Run the System Preferences> Dock> uncheck the choice of animate opening applications. Also do not use the option of changing the existing wallpaper in System Preferences> Desktop & Screen Saver.

    T02-436-make-26b

     

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    7. Set the Startup Item. Some immediate applications come running when OS X booting. Check if there are applications that do not really matter that went along with running. I run the System Preferences> Users & Groups> and check the applications that do not want to run at startup.

     

    Mac Monitor Every Time

    After performing such optimization step above, of course, we should be able to monitor the Mac that is always in top condition. Some steps we can do include:

    T02-436-31-fetched

     

    1. Activity Monitor running. This application provides a complete and detailed information firsthand what is happening on the Mac. So when Mac was running slow and do not know why, we can run the Activity Monitor and find out.

    a. Button to shut down the application. Once we click on the application process takes a wild and uncontrolled, click the button to turn it off.

    b. Percentage of CPU used by an application. Applications that run normally just use cpu power is not more than 10%. More than that, the application will be considered illegal and should be turned off. Applications typically do not have errors and uncontrolled eating up 90% cpu power. No wonder Mac can be slow.

    c. This is the part where we can see the other processes of the cpu, such as memory, disk activity, disk in use, and network. Some of them are equipped with a chart showing the current work process.

    T02-436-32-fetched

     

    2. iStat Menus. This application can display the information that we need in the menu bar, so we only glance we can determine the condition of the current cpu. This application can be purchased at macupdate.com costs 25 dollars.

     

    T02-436-333-make. Daisy Disk. Very useful for hard drive clean up when we needed space. Daisy Disk folder instantly displays the big size, so we know which folder has a large file. Can be purchased in the App Store for USD. 95 thousand.

     

    T02-436-344-make. Memory Clean. As we know, that we run most of the applications will be put into memory. The problem is, when we close the application, most will still be stored in memory. Over time the memory will be full and the computer was so slow. Used to be the only way to clear this memory just by turning off the computer or restart. Now we can use the Memory Clean with one click direct memory clean. Purge memory several times in order to get maximum results. Download it for free in the App Store.

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  • School Education For Child In India

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    March 29, 2020 /  News & Article

    be compared to a blunt axe. As an axe without sharpness does no good, so a human being without education cant do any good either to himself or to the society. Education shows us the way to acquire knowledge which is a combination of creativity, righteousness, courage and indomitable spirit. Education is also needed for forming a strong character and to fight with the negative impulses. Education illuminates our lives and also spreads its beam in and around us.

    In a country like India, where a good percentage of population dwells below poverty line, the enforcement of Right to Education Act proved to be a blessing. As this Act provides for free and compulsory education up to the age of 14 years to each and every child of the country, the number of school goers have increased, especially in the government schools of rural India. The Indian Government has taken some other measures as well to offer a secured future to its children. But even after all these efforts; many people have raised questions regarding the authenticity of such implementations.

    Defeating all the negativities, the Indian education system has proved its worth internationally. The present President of the Unites States of America, Barak Obama, addressing a town hall meeting at Costa Mesa in California stated that the USA needs to raise their standards to compete with the students of India and China. The two most populated countries of the world, India and China, have a very well structured education system.

    Apart from Government initiatives, the private schools also have contributed a lot to put India in such a position. In India, a number of schools are run by private trusts, or sponsored by an international Board, or is run by the Christian Mission. Many of these schools have set examples by providing education of high standard.To sustain a constant development, the schools are also implementing new measures in the education system.

    OnlineSchoolAdmissions.Com has also forwarded its helping hand towards the parents of the country. It enables the parents to search for best schools in India and also empowers them to apply online for those schools. This portal is developed after a long research to suit the needs of the Indian parents. Because of OSA the parents can now give their value time to their kids who need it the most for development.

    The writer of this article is a school advisor in OnlineSchoolAdmissions and provides free of cost consultancy to parents on school admissions. Parents can look for schools directory list on the site from where they can search for schools in Ahmedabad or schools in Hyderabad where they can admit their child. They can also search for list of schools in Hyderabad as per their choice and can fill up schools application forms online.

  • Find Cheap Travel Trailers Right Around The Corner At Rv Repo Auctions

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    March 29, 2020 /  News & Article

    In the current difficult economic times, it is becoming increasingly attractive for RVers to find cheap travel trailers. If you’ve been dreaming of hitting the open road, a used travel trailer is the best way to go. How much money you will need in your budget depends greatly on where you purchase.

    Buying directly from an owner through a classified ad is the most common route for potential travel trailer seekers. While you are likely to find one in a reasonable condition, you are unlikely to be getting a cheap deal. Most owners are selling to pay off their financial obligations or are trying to get as much extra cash as possible.

    In today’s modern society, we have the superb resource of the internet that can provide us with almost any information that we require. Finding cheap travel trailers is no exception. If you would still like to pursue the purchase from an owner, you could search Craigslist or do a Google search for any private websites that are selling a travel trailer in your area.

    Another option worth considering is an online auction or a public auction in your near vicinity. The easiest way to find RV repo auctions is joining a website that actively searches out auctions, and collects and categorizes them for you. You may be surprised at how many auctions are held right there in your city. The website can give you details of when and where the auction will take place, and the type of items to be sold.

    This will be your best source to find cheap travel trailers. Vehicles/trailers have incredibly low prices, simply to ensure that they are sold on the day of the auction. They are most likely repossessed from owners who have defaulted on their payments, and need to be sold to make up for the financial loss of the organization and to avoid storage costs.

    To ensure that you are getting a good deal for the travel trailer, you should get an idea of it’s actual value by consulting a buying guide. In most cases, you will see that the trailer is being sold at way below the trade-in value.

    Remember, with an RV it’s critical to save your money up front on the purchase. Don’t try to recoup at the sale. Thoroughly research all your options and decide which one will get you the best deal on cheap travel trailers. Then, enjoy the trip and the remarkable amount of money you’ve saved.

  • How Sports Massages Will Assist Athletes

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    March 29, 2020 /  News & Article

    Expert Author Martin Hofschroer
    Athletes who must consistently perform towards the top of their game can greatly really benefit from a consistent sports massage.

    The very idea of a sports massage might be foreign to some people since many styles of massage utilise the identical kinds of strokes and techniques, however, it’s really a more concentrated types of physiotherapy that is certainly created for athletes bodies.

    Sports massages differ from your typical relaxing spa variety as they help a player to get better from activity quickly and enable the crooks to regain peak physical performance by delving deeper to the muscle tissues.

    Regular sporting activity can cause athletes suffering minor injuries and lesions, which in turn cause imbalances in the soft tissues which need for being addressed before they are exacerbated by further movement.

    A variety of Swedish massage and shiatsu is applied through the therapist into the specific body parts causing discomfort by making use of technical strokes referred to as effleurage, petrissage .

    Effleurage is frequently performed at first and finished on the session and involve the therapist employing their palms, fingertips and thumbs to softly stroke one’s body inside a gliding motion.

    Petrissage helps you to induce relaxation in the body by stretching muscle fibres and mobilising fluids by kneading deeper tissues within the body making use of the therapist’s hands, thumbs and fingers.

    Friction necessitates therapist from other palms, thumbs and fingers to build circular pressure that is certainly only really utilised sparingly on deeper problems as a result of vigorous movements which can cause irritation and inflammation.

    The rehabilitating negative effects of a sports massage are caused by the physiotherapist oxidizing soft tissue with nutrients together with removing waste from inside deep tissue with the technical strokes mentioned.

    Providing these benefits can involve quite you’ll need stamina session so anyone enthusiastic about this particular massage must inform their physiotherapist if they’ve any pre-existing health conditions just like tumours or artificial arteries and.

    These types of massage isn’t only tied to post-event recovery as it may double to loosen one’s body before a function to arrange for the expected varieties of physical exercise because of the game.

    Which has a sports massage might help revitalise your system by warm up the muscles and it’s also preferable to have this action performed between fifteen to forty-five minutes previous to sporting activity.

    If you are that your sports massage could seriously help overcome activity and transform your overall performance you must investigate the best physiotherapists where you live.

  • Building Your Auto Repair Business With Brochures

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    March 28, 2020 /  News & Article

    Bills Auto Shop was doing alright. They had been in business for ten years, and there was a steady stream of business. Still, there were some new residential developments in the county and the population was growing. There were other, much newer shops in the country, and the owner of Bills was worried that he might be left behind and eventually forgotten.

    Bill needed a long term strategy, and he didnt have one. He decided to call on an old friend and long time customer a salesman who had brought in his car many times for repair. The salesman showed up on a slow day, and they talked about Bills concerns.

    The salesman went away for a few days and then came back. He had a plan. He felt that Bills Auto needed to use information better, in order to educate new and existing customers and in order to market to potential customers. He operated under the maxim that an educated customer will better understand what his needs are, and that he will respond to them better if he knows the pitfalls of not taking action.

    The salesman felt that a series of brochures having to do with car maintenance and repair could be produced pretty cost effectively, and that these could be made available in the shop itself. He recommended a rack be placed in the waiting areas, so that people could browse the brochures and read them and take them if they liked. He recommended a brochure to help people understand the care and maintenance of tires. He recommended the same thing for brakes, and for the electrical system. In time, they would have twenty or more brochures, covering every aspect of the care and maintenance of the typical automobile. Additionally, they would branch out and create brochures for individual makes of cars, each with their own idiosyncrasies. They wanted to develop an expertise second to none in the area, and they wanted to increase public confidence that they were the premier service shop in the area.

    As a next step, they began amending the brochures for the purpose of marketing, and they began a series of planned mailings into local neighborhoods. The purpose was to introduce themselves and to offer special deals on brakes, tires, electrical work, and so forth. The idea was to bring in a number of people interested in the same thing tires, for example and to take care of their needs before moving on to other segments of the market.