• Google Maps Can Detect Traffic Accidents

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    Jakarta – Google has just updated the Google Maps application with new features. This feature comes reports of traffic accidents and the number of ways to access the various facilities.
    Google Maps with accident information can be used on Android and iOS based devices. Overall, this application displays maps and their reliable navigation and traffic information.
    Warning about the accident will appear on the map showing traffic flow and road construction. This information is also recommended that these options are not stuck in traffic around the accident site.
    Last June, Google bought Waze, the creator of popular apps that inform traffic flow. But Google has not confirmed whether Waze’s data associated with this application or not.
    The new application also allows users to find out if the place you want to target viable or not. Features »Explore” display greeting cards enjoy a meal and good night.
    Through these features, users can be helped with a variety of information about the place in detail. There is also a rating system that allows users to find somewhere assessment.
    Google Maps with navigation devices had previously been released for the Android and iOS platform. Product Manager for Google Maps, Nobuhiro Makida, said the superior feature of this application is the My Location, search, and referrals.
    “Through My Location, users can know of its existence through the map, even if the device does not have GPS,” said Makida.
    Next is a local search to find a business category. While referrals are the best route to a destination, even if the user is driving, walking, or taking public transportation.
    Features can indicate the distance and direction of travel time to get to the destination. The Google Maps Navigation can be run via voice commands.

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  • 7 Months, Google Clear 100 Million Pirated Content

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    CALIFORNIA – July is almost over and Google has removed more than 100 million web pages containing links content copyright infringement. The removal of the copyright holder hope these links can keep consumers from pirated content sites.

    Reported by Softpedia, Friday (27/07/2013), according to TorrentFreak reports, the number of links that have been removed by Google starting this year more than in 2012. Meanwhile, Google decided to be transparent about all removal requests pirated content in search results.

    Since January this year, Google has been asked to remove more than 105.3 million web pages that allegedly contain pirated content. A number of sites that claimed to contain pirated contents has also been reported.

    Search engine files, FilesTube, is the most hunted with more than 5.8 million links, and Rapidgator.net Torrentz.eu followed, with each more than 2 million links.

    Meanwhile, The Pirate Bay, which had become the hunted, now is not in the list of top 20. This is because the torrent sites are changing domains and only has two million links.

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  • Intel Aims to “Re-Architect” Datacenters to Meet Demand for New Services

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    • Reveals new details of the forthcoming 22nm Intel® Atom™ processors C2000 product family, enabling the company to target a larger portion of the datacenter market.
    • Unveils future roadmap of 14nm datacenter products including a system-on-chip (SoC) that for the first time will incorporate Intel’s next-generation Broadwell architecture to address an even broader range of workloads.
    • Rackspace Hosting* announces that it will deploy a new generation of rack designs as part of its hybrid cloud solutions aligned with Intel’s Rack Scale Architecture vision.

    As the massive growth of information technology services places increasing demand on the datacenter, Intel Corporation today outlined its strategy to re-architect the underlying infrastructure, allowing companies and end-users to benefit from an increasingly services-oriented, mobile world.

    The company also announced additional details about its next-generation Intel® Atom™ processor C2000 product family (codenamed “Avoton” and “Rangeley”), as well as outlined its roadmap of next-generation 14nm products for 2014 and beyond. This robust pipeline of current and future products and technologies will allow Intel to expand into new segments of the datacenter that look to transition from proprietary designs to more open, standards-based compute models.

    “Datacenters are entering a new era of rapid service delivery,” said Diane Bryant, senior vice president and general manager of the Datacenter and Connected Systems Group at Intel. “Across network, storage and servers we continue to see significant opportunities for growth. In many cases, it requires a new approach to deliver the scale and efficiency required, and today we are unveiling the near and long-term actions to enable this transformation.”

    As more mobile devices connect to the Internet, cloud-based software and applications get smarter by learning from the billions of people and machines using it, thus resulting in a new era of context-rich experiences and services. It also results in a massive amount of network connections and a continuous stream of real-time, unstructured data. New challenges for networks, computing and storage are emerging as the growing volume of data is transported, collected, aggregated and analyzed in datacenters. As a result, datacenters must be more agile and service-driven than ever before, and easier to manage and operate.

    The role of information technology has evolved from being a way to reduce costs and increase corporate productivity to becoming the means to deliver new services to businesses and consumers. For example, Disney* recently started providing visitors with wirelessly connected-wristbands to enhance customers’ in-park experience through real-time data analytics. Additionally, a smart traffic safety program from Bocom* in China seeks to identify traffic patterns in a city of ten million people and intelligently offers better routing options for vehicles on the road.

    ‘Re-Architecting’ Network, Storage and Servers

    To help companies prepare for the next generation of datacenters, Intel revealed its plans to virtualize the network, enable smart storage solutions and invest in innovative rack optimized architectures.

    Bryant highlighted Intel’s Rack Scale Architecture (RSA), an advanced design that promises to dramatically increase the utilization and flexibility of the datacenter to deliver new services. Rackspace Hosting*, an open cloud company, today announced the deployment of new server racks that is a step toward reaching Intel’s RSA vision, powered by Intel® Xeon® processors and Intel Ethernet controllers with storage accelerated by Intel Solid State Drives. The Rackspace design is the first commercial rack scale implementation.

    The networking industry is on the verge of a transition similar to what the server segment experienced years ago. Equipping the network with open, general purpose processing capabilities provides a way to maximize network bandwidth, significantly reduce cost and provide the flexibility to offer new services. For example, with a virtualized software defined network, the time to provision a new service can be reduced to just minutes from two to three weeks with traditional networks. Intel introduced Open Network Platform reference designs to help OEMs build and deploy this new generation of networks.

    Data growth is a challenge to all datacenters and transferring this large volume of data for processing within a traditional, rigid storage architecture is costly and time consuming. By implementing intelligent storage technologies and tools, Intel is helping to reduce the amount of data that needs to be stored, and is improving how data is used for new services.

    Traditional servers are also evolving. To meet the diverse needs of datacenter operators who deploy everything from compute intensive database applications to consumer facing Web services that benefit from smaller, more energy-efficient processing, Intel outlined its plan to optimize workloads, including customized CPU and SoC configurations.

    As part of its strategy, Intel revealed new details for the forthcoming Intel® Atom™ processors C2000 product family aimed for low-energy, high-density microservers and storage (codenamed “Avoton”), and network devices (codenamed “Rangeley”). This second generation of Intel’s 64-bit SoCs is expected to become available later this year and will be based on the company’s 22nm process technology and the innovative Silvermont microarchitecture. It will feature up to eight cores with integrated Ethernet and support for up to 64GB of memory.

    The new products are expected to deliver up to four times1,3 the energy efficiency and up to seven times1,2 more performance than the first generation Intel Atom processor-based server SoCs introduced in December last year. Intel has been sampling the new Intel Atom processor server product family to customers since April and has already more than doubled the number of system designs compared to the previous generation.

    Roadmap for Expansion

    The move to services-oriented datacenters presents considerable opportunities for Intel to expand into new segments. To help bolster the underlying technologies that power much of the next generation of datacenters, Intel outlined its roadmap of next-generation products based on its forthcoming 14nm process technology scheduled for 2014 and beyond. These products are aimed at microservers, storage and network devices and will offer an even broader set of low-power, high-density solutions for their Web-scale applications and services.

    The future products include the next generation of Intel Xeon processors E3 family (codenamed “Broadwell”) built for processor and graphic-centric workloads such as online gaming and media transcoding. It also includes the next generation of Intel Atom processor SoCs (codenamed “Denverton”) that will enable even higher density deployments for datacenter operators. Intel also disclosed an addition to its future roadmap – a new SoC designed from the ground up for the datacenter based on Intel’s next-generation Broadwell microarchitecture that follows today’s industry leading Haswell microarchitecture. This SoC will offer higher levels of performance in high density, extreme energy efficient systems that datacenter operators will expect in this increasingly services-oriented, mobile world.

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  • Play crammed 1 Million Google Apps.

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    CALIFORNIA – the official Android app store, Google Play, the latest re-print track record. Google announced that Google Play enlivened more than one million applications.

    Reported by Softpedia, Friday (27/07/2013), it was revealed by Google’s Senior Vice President Sundar Pichai, a corporate event, Wednesday (24/7), local time. Pichai also revealed a number of other details about the Android app.

    He claims the app store has reached 50 billion downloads and revenue developer time to grow 2.5 times more than last year. Other interesting information is that the level of activation of Android tablets expected to reach 70 million units by the end of this year. In comparison, according to Cnet, activation of Android tablets in the last year only 10 million.

    At the same event, Google also announced two new products that have long awaited the Nexus 7 and the latest Android operating system, 4.3 Jelly Bean. The latest generation of Nexus 7 has better hardware than its predecessor, and also be the first device that uses the Android 4.3 Jelly Bean.

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  • Google Nexus Ready to Use Android 4.3

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    California – Google announced the Android 4.3 operating system in a Google event in San Francisco on July 24, 2013. Android 4.3 will be used on the Google Nexus 7 new and old.
    Since the announcement of Android 4.3, the operating system on a tablet computer Google Nexus 7, 10 and Nexus smartphone Google Nexus 4 and Galaxy Nexus will be upgraded to Android 4.3, said Hugo Barra, vice president of product manjemen Android.
    While the mobile operating system of the Samsung Galaxy S4 edition of Google Play and HTC will also be enhanced, Barra stated.
    Barra did not say when the other Android devices can get Android 4.3. At the operating system is not much change. There is only a little extra on the software. For example, the profile Multi-User Restricted, Smart Bluetooth technology and the higher graphics capabilities thanks to Open GLES 3.0.
    Officially, Android 4.3 Jelly Bean is still in version. In accordance with the changes only slightly. This means, the fans still have to wait for Google’s Android operating system Key Lime Pie.

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  • This is the realization Stud Google, Moto X

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    Google not only successfully make the Android operating system, but apparently Google is also competing in the smartphone market plunge in collaboration with Motorola. This time I will make sure to introduce smartphone champion, Moto X on 1 August.
    Various leak is scattered, including what kind of form. A leaked disseminated @ evleaks, the usual Twitter account posted the leaked gadget show looks Moto X.
    Reporting from VentureBeat, Moto X design looks interesting, where the device has a 4.5 inch screen, while the kitchen spur MSM8960T of embedded processor Qualcomm Snapdragon dual core with 1.7 GHz technology. The RAM capacity of 2 GB.
    As for the power of the battery, Moto X is said to rely on the battery capacity of 1500 mAh, which is powered by a battery cover with Kevlar material which is safe on the back. While Android 4.2.2 Jelly bean in trust Google and Motorola as its OS.
    Plus always on listening features allow users to do voice commands without having to touch the Moto X. To run this feature, the user must activate the pass setting. Like Siri – that should say Hi Siri password first, the first command to be spoken is Ok Google Now, however, without having to press any buttons.

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  • 4 SEO Tips for Launching a New Website and New Brand

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    Launching a new website is hard. Launching a new brand with that new website can be downright madness.

    Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

    Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

    Holy wow.

    Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

    That’s A Lot of Redirects

    Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

    First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

    We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

    Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

    So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

    Analytics

    I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

    Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

    • Enhanced in-page to see where people were clicking.
    • Page scrolling to see how far down people were going on our pages.
    • Event tracking to see how people interacted with our video.
    • Event tracking to see how often people clicked on our contact information.

    Sitemaps

    If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

    Holy Crap: We Aren’t No. 1 For Our Name

    That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

    Page 3. PAGE 3?!

    Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

    Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

    While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

    Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

    I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

    Keeping Momentum Post Launch

    Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

    At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

    And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

    There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

    My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

    It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

    If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

    Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

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  • MySpace users threaten to sue after years of blogs deleted

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    MySpace has been accused of deleting years worth of users’ personal blogs and histories after the site underwent a $20 million relaunch last month.

    The move was a bid to shed the site’s outdated image and attract a new teenage fanbase, after millions of users migrated to Facebook as their primary social networking site in the late 2000s.

    Purchased by Rupert Murdoch’s News Corporation in 2005 for $580m, a decision Murdoch has since called a “huge mistake”, MySpace’s focus on music and entertainment over social interaction has been credited as one of the reasons behind its decline.

    At its peak, the site boasted 125m users and more webpage visits than Google. It now has around 25m users.

    In 2011 Specific Media Group and pop heartthrob Justin Timberlake jointly purchased the company for $35m, and have since attempted to rebrand the site for the teenage generation through campaigns with rapper Pharrell.

    This sleek new makeover has resulted in the deletion of blogs, videos, private messages, posts and comments without prior warning, much to the fury of its remaining loyal users.

    Distraught fans created a thread entitled ‘I want my blogs and classic myspace back’ to vent their frustration at the move one user called “crass arrogance”.

    They continued: “You have stolen 6 years of blogs and something that is priceless to me and cannot be replaced.”

    Another lamented the deletion of her blogs, writing: “Openly and freely I shared intimate moments that can not be relived or retold for they where experienced. I would revisit myspace religiously because of my blogs… Myspace did an ultimate back stab.” [sic]

    MySpace responded to concerns with the soothing message that the information had not been lost forever.

    It said: “Change isn’t easy and there has been a lot going on lately. We understand that this information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.”

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  • Zulu Creative Launches Redesigned Website For MAX’s Wine Dive

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    Zulu Creative is proud to announce the launch of a new website for MAX’s Wine Dive, the award-winning, rockin’ restaurant concept from Houston-based Lasco Enterprises that combines gourmet comfort food with retail wine sales and features unlikely pairings such as fried chicken and champagne. The new website is mobile-friendly for diners on-the-go and contains unique content for five MAX’s locations in Austin, Dallas, Fort Worth, Houston and San Antonio, plus corporate-specific content. The MAX’s website is the second of three that Zulu Creative is designing for Lasco. A new website for Boiler House, Lasco’s Texas grill and wine garden concept located at the historic Pearl Brewery in San Antonio, was completed in fall 2012. A complete redesign of The Tasting Room site is forthcoming.

    (Photo: http://photos.prnewswire.com/prnh/20130723/MN51688)

    Taking its design cue from current branding, the new MAX’s site features a black and white color palette with red accents and bold typographical elements. Zulu Creative recommended key website enhancements to better convey MAX’s funky, eclectic brand vibe online. The website reflects each location’s unique ambience and personality through witty slogans on each page, graphical jukebox-inspired elements that evoke the restaurant’s dive-bar feel, and location-specific featured images.

    Site visitors can easily make online reservations and access key information such as each location’s address, hours, contact information and menus. In addition, visitors can view each location’s calendar of events, read chef and wine manager bios, see private event/catering options, purchase gift cards online, sign up for MAX’s newsletter and easily connect with MAX’s through their social media channels. Press+Awards pages tout each location’s accolades, while a corporate Employment page lists all job openings by location and serves as a useful recruiting tool.

    Designed and built on a content management system (CMS) platform with multisite functionality, the website is scalable, making it easy to manage multiple websites through a single interface and add new sites as Lasco opens new MAX’s locations.

    “We are extremely excited about the new website for MAX’s Wine Dive created by the talented team at Zulu Creative,” said Jonathan Horowitz, Chief Brand Officer of Lasco Enterprises. “Throughout the entire creative process, the Zulu team exercised intense attention to detail and introduced a new site that is easy for our guests to navigate, as well as met our goal to produce a product which mimics the energy, look and feel of the MAX’s Wine Dive concept.”

    “Designing sites for three award-winning Lasco brands is an exciting opportunity and huge honor,” says Tina Zulu, Founder and Creative Chieftess of Zulu Creative. “Our experience creating websites for other successful restaurants and bars made the Boiler House, MAX’s Wine Dive and The Tasting Room projects a perfect fit for us, and our teams work extremely well together. We couldn’t be more thrilled and congratulate Lasco on their continued success and growth. Cheers!”

    About Zulu Creative
    Fun! And smart! Zulu Creative is a boutique agency in Midtown Houston, Texas, specializing in marketing and brand development for lifestyle businesses that serve consumer niche markets. The Zulu crew is a dynamic team of intelligent professionals who are energetic, innovative, passionate and reliable. Clients who choose Zulu Creative get a big bang for their buck, benefit from a diverse team of experience and talent, and enjoy a smashing, cutting-edge image in the Houston community, nationally and globally. Whether a brand needs a kick-start, upgrade or extreme makeover, Zulu Creative is known for creating memorable experiences and making an impact. It’s all about positioning brands at the top of the target audience’s mind. Zulu Creative accomplishes it through innovative, integrated marketing. For more information, visit www.zulucreative.com

    About Lasco Enterprises
    Established by Jerry and Laura Lasco in Houston in 2003, Lasco Enterprises, LLC is the parent company for MAX’s Wine Dive (Houston, Austin, San Antonio, Dallas and Ft. Worth), The Tasting Room Wine Cafés, Lasco Events & Catering, Boiler House Texas Grill & Wine Garden (San Antonio), and The Black Door online wine community, and now has more than 500 employees in five cities. In 2010, Inc. 5000 named Lasco Enterprises one of the fastest growing private companies in the U.S. In 2011 and 2012, Lasco was named as one of the “Best Companies to Work for in Texas” by the Best Companies Group. The Houston Business Journal named Lasco Enterprises to its Fast 100 list of fastest-growing private companies in Houston in 2009, 2010, 2011 and in 2012. In 2009 and in 2012, the publication awarded Lasco the Houston Business Journal’s “Enterprise Champion” award for the company’s commitment to its employees, the communities in which it operates, and for its contributions to its industry. For more information, visitwww.lascoenterprises.com

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  • Facebook offers the dummy’s guide to mobile advertising

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    Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

    The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

    Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

    “You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

    Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

    Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

    That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

    Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

    More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

    Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

    But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

    “Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

    FOLLOWING SUIT

    One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

    Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

    “It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

    Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

    They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

    “The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

    Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

    Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

    Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

    But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.

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